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We recently came across a beautifully written article by a university professor that laments the lost passion that many of us feel for design as a career.

Michael Buckley is a prof at Seton Hall University in New Jersey, but he previously worked as a creative director and graphic designer in publishing and media. Michael’s explanation for why he left the corporate design world to become a professor is lovely:

“The main reason I recently transitioned to a university professor is the fulfillment that comes from shaping how students think, question, and create. It’s certainly not the money — I make half what I earned in the corporate world — but the work feels meaningful in a way a paycheck can’t measure”

He really gets to the heart of why so many design teams feel less creative and less meaningful than in the past. Design processes (like ‘Design Thinking’ and ‘Jobs to be Done’) are often performative, design templates and design systems are often primarily about compliance, and, of course, AI has stripped away a lot of genuinely creative work.

We think that most importantly Michael really challenges designers to think deeply about how design will change the world:

“If you want to change the world, you’ll need more than Figma and good intentions. You’ll need influence.You’ll need vision.You’ll need the persistence to work within—and sometimes around—the systems in your way.”

We particularly love Michael’s challenge to stop thinking that higher compensation will add meaning to our careers — we really need to look at the other levers that can bring joy and meaning back to us as designers.

Please give his article a read and let us know what you think on LinkedIn.

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